Why Disclosures in Comments Do Not Count: Ensuring FTC Compliance in Influencer Marketing
In today’s rapidly evolving influencer marketing https://bizzmarkblog.com/what-should-i-do-if-a-creator-refuses-pre-approval/ landscape, particularly within regulated categories such as hemp, CBD, and health-adjacent products, brands must navigate a complex web of advertising disclosure requirements. One persistent misconception that undermines compliance efforts is the belief that placing disclosures in comments—rather than in primary post content—satisfies the Federal T